Rural Australia has a story worth telling. I’m here to make sure it gets heard.
I’m Elyssa Giedraitis - advocate for rural and regional Australia, and online marketing strategist for the rural businesses and regional operators who keep this country running.
This advocacy, not just marketing.
Rural and regional Australia doesn't have a visibility problem because the stories aren't good enough. It has a visibility problem because the people telling those stories have been handed tools, templates, and strategies designed for someone else entirely.
I've spent six years watching incredible agricultural businesses, regional operators, rural women in leadership, and community-driven NFPs be underrepresented online, not because they don't have anything to say, but because nobody's helped them say it in a way that works for where they are.
That's the problem I'm here to solve. Not as a marketer passing through. As someone who was born here, lives here, and is building here.
Hey there I’m
Elyssa.
Born and raised in Wheatbelt, WA, I have spent over six years helping rural and regional businesses build a real presence online. In addition, I have nearly ten years as the General Manager of the family agricultural manufacturing business, I don’t consult from the outside - I live and work in regional Australia, and I fight for it every day.
I don't just talk about rural business, I help rural businesses grow. Six years of online marketing strategy, content creation, email marketing, and hands-on consulting, working exclusively with rural, regional, and agricultural operators across Australia.
I know which platforms work in the regions. I know how to build content that resonates with an agricultural audience. I know how to stretch a small marketing budget across a big geographical footprint. And I know how to do all of it in a voice that sounds like you — not a city agency.
The advocacy is backed by real marketing expertise.
1:1 Consulting
Online marketing consulting and strategy that fits your region, your budget, and your bandwidth.
Writing
Authority content written as articles and blog posts to suit your business and your audience.
Email Marketing
Creative email content and flows that act as a direct line to your audience that you actually own.
Workshops
Real talk for business owners ready to show up online.
What I believe about rural Australia.
Regional businesses deserve marketing support that actually understands their reality - the distances, the seasons, the tight communities, and the even tighter budgets.
Agriculture is the backbone of this country, and the people working in it deserve to be seen, heard, and respected online.
Rural women in business and leadership have powerful voices - and the internet is one of the most accessible platforms they have to use them.
A city strategy will never fit a country business. Rural operators need rural solutions.
I'm not an outsider looking in. I'm one of you.
I grew up in the Wheatbelt. I've spent eight years inside a family agricultural manufacturing business - five of them as General Manager. I know what it's like to juggle the demands of a rural business while trying to find the time and energy to show up online. I know what the fuel shortages feel like. I know what it's like when city policy decisions land on regional communities without consultation. I know this life because it's mine.
That's what makes this work different. The advocacy is real. The understanding is earned. And the support I give rural businesses comes from a place of genuine investment in what rural Australia becomes.
Ready to give your rural business the online presence it deserves?
Let's have a straight conversation about where you're at, what you're building, and how I can help. No hard sell or generic advice involved, just an honest conversation.
